Gastvortrag Frau Prof. Dr. Wakiuru Wamwara - International Marketing: The Impact of Culture on advertising around the world

Liebe Studierende,

Liebe Kollegen und Kolleginnen,

derzeit ist Frau Prof. Dr. Wakiuru Wamwara von der Wright State University aus Dayton, Ohio, am FB BW und WI zu Gast. Am kommenden Dienstag, den 10. Juni, wird sie uns im Rahmen eines Gastvortrages spannende Einblicke in ihre Forschung im Bereich Interkulturelles Marketing geben. Alle Interessierten sind ganz herzlich eingeladen, und wir freuen uns über reges Interesse und Teilnahme. 

Bei Rückfragen können Sie sich jederzeit gerne an Frau Bianca Katharina Mohr wenden (bianca.mohr@eah-jena.de).

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 Title: 

International Marketing: The Impact of Culture on advertising around the world.

Brief description of the content: 

This keynote will examine how culture impacts the international business with a specific focus on how global brands adapt their marketing strategies to different local contexts.

 Date and time:

10th June 2025, 11:30 – 1 pm 

 Place: 

HS 07, House 4, Room 04.00.02

Short bio: 

Professor Wakiuru Wamwara is Professor of Marketing and the Fredrick A. White Distinguished Professor of Professional Service at Wright State University in Dayton, Ohio where she teaches courses in international marketing and consumer behavior. 

Her research primarily focuses on cross-cultural issues in business. Prof. Wamwara has published research in journals such as the Journal of Business Research and many others and in 2023 co-authored her first book, Doing Business in Kenya: Opportunities and Challenges.