Foto: Sebastian Reuter

Business Administration and Engineering - Digital Economy

Bachelor of Science

Register now!
Application for winter semester 15.05. To 30.09.

As an industrial engineer with a focus on "digital economy", you will work at the interface between computer science, economics and engineering. The main task in your professional life will be to mediate between these three disciplines.

Areas of application:

  • Industrial companies (production/manufacturing)
  • Telecommunications companies
  • Logistics companies
  • Energy companies
  • IT system houses
  • Management consultancies

Job profiles:

  • System consultant / technology consultant / consultant in the field of digitalisation
  • Employee in the IT department / EDP department (team leader / CIO)
  • IT system supervisor / IT service manager
  • Project manager for digitalisation and innovation topics / Digitalisation consultant
  • Software Developer / Business Analyst / Requirements Engineer / Software Test

Your career opportunities

Your tasks:

  • Creation of strategies, processes, methods and rules of work preparation for the Single Aisle Programme.
  • Coordination of SA work preparation in various digitalisation initiatives such as DDMS
  • (Digital Design Manufacturing and Services)-Smart Customizing and product structure changes
  • Coordination of ME activities in Hamburg, Toulouse, Tianjin and Mobile
  • Collaborate with stakeholders from all Airbus Plants and Single Aisle locations.
  • Interface with the project managers responsible for the DDMS initiatives.

Your tasks:

  • Project management, control and implementation of new media and digital solutions in the area of marketing services.
  • Responsibility for knowledge management (censhare) as a central PIM and editorial system for the creation, administration and release of data and content, administration and user training
  • Digital transformation: Group-wide project work and representation of the Fendt brand as part of the "Digital Customer Experience DCX" project, e.g. collaboration on DCX-Configure Price Quote CPQ
  • Independent management, control and further development of the website content management system
  • Digital transformation: interface projects in DCX, e.g. knowledge management
  • Continuous and independent monitoring, recommendation and introduction of relevant new media for target group-oriented communication
  • Strategy, conception including business case for the introduction of new media in cooperation with internal stakeholders
  • Selection and management of external service providers and partners for the implementation of digital projects
  • Project controlling and monitoring based on relevant KPIs (user adoption, traffic, etc.)
  • Support for web services such as website monitoring, search engine optimisation SEO and domain management

Your tasks:

  • Developing conceptual foundations for the department's own digitisation topics and developing these further
  • Advising on digitisation issues and reviewing technical implementation concepts
  • Coordination of digitisation projects in the ministry and the business area
  • Supervising the technical implementation of digitisation projects
  • You act as an interface to IT service providers at municipal and state level as well as to the business community
  • Supervision of award procedures and clarification of public procurement law issues in connection with digitisation projects


WhatsApp advice
Reachable by WhatsApp
from Monday to Friday, from 9:00 am to 4:00 pm each day.
general consulting
Central Student Advisory Service
  • 01.00.13/14
course consulting
Prof. Dr.-Ing. Christian Erfurth
  • 03.03.25