
Business Administration and Engineering - Digital Economy
Unique selling points:
- Acquisition of the ability to view complex tasks from different angles.
- Graduates are among the most sought-after professionals in the age of industrial digitalisation
As an industrial engineer with a focus on "digital economy", you will work at the interface between computer science, economics and engineering. The main task in your professional life will be to mediate between these three disciplines.
Areas of application:
- Industrial companies (production/manufacturing)
- Telecommunications companies
- Logistics companies
- Energy companies
- IT system houses
- Management consultancies
Job profiles:
- System consultant / technology consultant / consultant in the field of digitalisation
- Employee in the IT department / EDP department (team leader / CIO)
- IT system supervisor / IT service manager
- Project manager for digitalisation and innovation topics / Digitalisation consultant
- Software Developer / Business Analyst / Requirements Engineer / Software Test
Your career opportunities
Your tasks:
- Creation of strategies, processes, methods and rules of work preparation for the Single Aisle Programme.
- Coordination of SA work preparation in various digitalisation initiatives such as DDMS
- (Digital Design Manufacturing and Services)-Smart Customizing and product structure changes
- Coordination of ME activities in Hamburg, Toulouse, Tianjin and Mobile
- Collaborate with stakeholders from all Airbus Plants and Single Aisle locations.
- Interface with the project managers responsible for the DDMS initiatives.
Your tasks:
- Project management, control and implementation of new media and digital solutions in the area of marketing services.
- Responsibility for knowledge management (censhare) as a central PIM and editorial system for the creation, administration and release of data and content, administration and user training
- Digital transformation: Group-wide project work and representation of the Fendt brand as part of the "Digital Customer Experience DCX" project, e.g. collaboration on DCX-Configure Price Quote CPQ
- Independent management, control and further development of the website content management system
- Digital transformation: interface projects in DCX, e.g. knowledge management
- Continuous and independent monitoring, recommendation and introduction of relevant new media for target group-oriented communication
- Strategy, conception including business case for the introduction of new media in cooperation with internal stakeholders
- Selection and management of external service providers and partners for the implementation of digital projects
- Project controlling and monitoring based on relevant KPIs (user adoption, traffic, etc.)
- Support for web services such as website monitoring, search engine optimisation SEO and domain management
Your tasks:
- Developing conceptual foundations for the department's own digitisation topics and developing these further
- Advising on digitisation issues and reviewing technical implementation concepts
- Coordination of digitisation projects in the ministry and the business area
- Supervising the technical implementation of digitisation projects
- You act as an interface to IT service providers at municipal and state level as well as to the business community
- Supervision of award procedures and clarification of public procurement law issues in connection with digitisation projects
- Business Administration (Bachelor of Arts)
- Business Information Systems (Bachelor of Science)
- E-Commerce (Bachelor of Science)
- Business Administration and Engineering - Industry International (Bachelor of Science)
- Business Administration and Engineering - Industry (Bachelor of Science)
Typically, today's projects bring together specialists who have been shaped in a wide variety of scientific cultures and therefore usually have completely different approaches to solving problems. As an industrial engineer (digital economy), you have become familiar with these different "languages" during your studies and can quickly think your way into new situations, develop solutions in a team and, above all, think outside the box. You have learned to look at complex tasks from different angles and you have the self-confidence to solve problems with common sense. As a graduate of the WI-Digital Business degree programme, you are one of the most sought-after professionals in the age of industrial digitalisation. In your studies, you will deal with, among other things:
- Business administration and business informatics
- Project management and software development
- Database management and data analysis
- Cloud computing and IT security
- Production and logistics
- Industrial manufacturing and robotics
Module overview
- Mathematics
- Business informatics
- Databases
- Design and Production Development
- Introduction to Industrial Production
- Business Administration Basics
- Mathematics and Operations Research
- Object-Oriented Programming
- Electrical Engineering
- Business English
- Accounting
- Production, Investment Marketing
- Web Technologies
- Cloud Technologies and IT Security
- Robotics and Machine Tools
- Statistics
- Accounting
- Business Law
- Software Engineering and IT Project Management
- Business Process Engineering and Management
- Sourcing and Logistics
- International Economics
- Project and Personnel Management
- Accompanied internship
- Operational application systems
- Business Intelligence
- IT Management
- Design of work and factory systems
- Management and controlling
- Technical sales and foreign trade
- Compulsory elective module
- Operational application systems
- Technical-economic project
- Compulsory elective module
- Design of work and factory systems
- Bachelor thesis
- Colloquium
- Business Administration (Bachelor of Arts)
- Business Information Systems (Bachelor of Science)
- E-Commerce (Bachelor of Science)
- Business Administration and Engineering - Industry International (Bachelor of Science)
- Business Administration and Engineering - Industry (Bachelor of Science)
- higher education entrance qualification (Abitur), subject-related higher education entrance qualification or entrance qualification for a university of applied sciences (Fachhochschulreife)
- you don't have a higher education entrance qualification but you have work experience? Find out about studying without High School Diploma.
An 8-week preliminary internship must be completed until the end of the the 2nd semester. A professionally suitable vocational training is recognized as a pre-study internship.
1) In the following circumstances, documents must be submitted electronically with the online application:
- if you have already studied in germany: documents on a previous study (complete overview with all examination attempts as well as, if applicable, exmatriculation certificate, in case of a definitively failed examination the corresponding proof, if applicable, degree certificate of the first study)
- for international applicants: Copy of the letter of admission, university entrance qualification, proof of German language, foundation college certificate
- If you belong to one of these two groups, your application will first be checked by the staff of the student registry. You will only be admitted after a successful examination.
2) After successful online application, you apply for enrollment electronically and then send the enrollment documents (see below) to the university by postal service:
- printed and signed application form for enrollment (generated after the electronic application for enrollment)
- copy of your passport or identity document
- certified copy of your university entrance qualification (high school diploma, certificate of secondary technical school, etc.)
- curriculum vitae in table form (optional)
- for studies without higher entrance qualification: certified copy of the vocational training certificate, proof of at least 3 years of professional activity as well as a completed and approved academic advising form, signed by the faculty.
- In case of professional qualification: certified proof of confirmed further professional training of at least 400 hours and certificate of final grade
- in the case of second degree or previous studies: documents on previous studies (certificate of exmatriculation, certificate of course of studies to date with details of the course of study, number of semesters as well as details of semesters on leave of absence, if applicable, officially certified degree certificate from the first degree program)
- bank statement with proof of payment of the semester fee
- addressed and stamped postcard as confirmation of receipt of your application (if desired)
- Please note: Proof of health insurance is only provided electronically. Please inform yourself about the new student registration procedure
- You can have certifications made, for example, by municipal authorities (e.g. city council), health insurance companies or a notary. Otherwise, you can bring your original certificates with you and show them to us when you hand in your application documents in person.
- In your own interest, please make sure that the documents you submit are complete, otherwise your application may be processed with a delay.
- Please do not send us any originals unless this is expressly requested.
- Please understand that we cannot confirm receipt of your application by telephone. If you wish to receive a confirmation of receipt, please enclose a stamped postcard with your address. The confirmation of receipt does not include a check for completeness or correctness of the application documents.
1. registration
Please apply on our application platform or click on the field "Register now" on the right side. As soon as you click on the menu item "Register now" in the campus portal, you will first be asked to enter your personal data for the registration. To ensure communication between you and the university during the enrollment process, we ask you to enter an e-mail address that you actively use. After registration you will automatically receive a message with the access data and the activation code for your e-mail address. Therefore, please check your e-mail inbox (and spam folder if necessary) immediately afterwards and confirm your e-mail address by either clicking on the activation link or entering the activation code in the "E-mail verification" menu item in the application portal.
Note: Please register only once, even if you want to apply for more than one degree program.
In the case of admission-free study programs, you are guaranteed a place on the program. Therefore, you can only apply/register for one open-admission program.
2. add application form and enter data electronically (upload supporting documents if necessary)
First, you choose the type of degree and the study program for which you are applying. Please enter all necessary data carefully in the application portal. During the data entry process, depending on your academic background, you may be required to upload some digital evidence. Have all the necessary information and evidence ready in electronic form.
3. submit application electronically
At the end of the application, you confirm the correctness of your electronic data by checking the appropriate box and submitting your application electronically. As soon as you have submitted the application electronically, you will be automatically forwarded to the enrollment portal in the next step to apply for enrollment, provided that you have not studied in Germany or are an international student applicant.
4. apply for enrollment electronically
The first thing you do on the enrollment portal is to electronically enter additional data required for enrollment. This information is requested on the basis of HStatG and must be entered completely. Once the enrollment data has been entered in full, clicking on "Complete digital enrollment" will take you back to the application portal, where you will finally find the enrollment application (PDF format) for the degree program you have applied for.
5. send the enrollment application including documents by mail to the University of Applied Sciences Jena
Please print out the PDF enrollment application and sign it. Afterwards, you should send it together with all documents required for enrollment (see document checklist) by post service to the address indicated on the enrollment application within the corresponding deadline.
6. enrollment completed
As soon as the enrollment documents have been received by postal service at the University of Applied Sciences Jena and the enrollment is completed, you will receive a starter package with the following documents by mail from the registration office of the university:
- provisional student ID
- certificate of study
- certificate for the application of BAföG
- starter booklet
- information about the start of your studies
THOSKA
The THOSKA (Thuringian University and Student Union Card) is your student ID as well as your semester ticket in chip card form. You will receive it at the THOSKA office at the beginning of the semester. Each semester you have to pay a semester fee.
Cancellation
If you would like to cancel your enrollment, please send us the complete starter package together with the application form for cancellation of enrollment and the application form for fee refund by the end of the previous semester (31.03./30.09.). In this case, we will delete your enrollment and you will be considered as not enrolled for the entire semester. According to the current fee regulations of the University of Applied Sciences Jena, a cancellation fee of 25,00 Euro will be charged, which will be deducted from the refund of the semester fee. If you return the semester documents too late or not completely, you can only deregister by submitting an application form for de-registration. The paid semester fee cannot be refunded.
You can check whether your school-leaving certificate gives you direct access to German universities or whether you need to complete additional work, e.g. in the form of years of study in your home country or attendance at a Studienkolleg in Germany. The database of the German Academic Exchange Service (DAAD) will help you step by step. After a few clicks you will know whether you have direct access or not. Did you not find your country? Then please search the database anabin.
You want to apply as an international applicant without a German university entrance qualification for a bachelor program at University of Applied Sciences Jena? Then please apply online via the application portal of the University of Applied Sciences Jena (selection: Studienkolleg/Sprachvorbereitung). Your socuments will be reviewed by us for a application fee.
Important information
If you already have experience in a field of study and would like to enter a higher semester, this is generally possible at University of Applied Sciences Jena. However, there are some peculiarities in the application process. You can find all information and contact persons here.
- Business Administration (Bachelor of Arts)
- Business Information Systems (Bachelor of Science)
- E-Commerce (Bachelor of Science)
- Business Administration and Engineering - Industry International (Bachelor of Science)
- Business Administration and Engineering - Industry (Bachelor of Science)
Register now!
15.05. - 30.09.
WhatsApp advice
general consulting
Central Student Advisory Service
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+49 3641 205 121
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01.00.13/14
course consulting
Prof. Dr.-Ing. Christian Erfurth
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+49 3641 205 901
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03.03.25