
Business Administration
Das macht diesen Studiengang besonders:
- Three-semester basic training followed by in-depth training
- high practical relevance
- Very good job market opportunities due to special breadth of application
As a graduate of the Business Administration degree programme, you have very good chances on the job market due to the special breadth of application of your professional qualification. Thanks to the education at the Ernst Abbe University of Applied Sciences Jena with a high level of practical relevance, you will be able to solve business management questions and problems in all areas of the economy and in the public sector. Functional focal points of the graduates' employment lie in particular in marketing, finance and accounting, auditing, EDP/organisation, human resources management as well as auditing and tax consultancy.
Thanks to the thematically flexible orientation of the degree programme, you can also be employed in numerous fields of work. Business administration know-how is in demand in companies in the private sector, in the manufacturing industry, but also in the public and social sectors. With the Business Administration degree and the relevant business know-how associated with it, your promotion to management positions can also be simplified.
- Business Information Systems (Bachelor of Science)
- E-Commerce (Master of Science)
- General Management (Master of Arts)
- General Management (Master of Business Administration)
The degree programme begins with three semesters of basic training. Here, the basics of economics and business administration are taught. Furthermore, the basic training includes legal, tax and mathematical topics as well as topics in business informatics. Elective courses are also offered. The basic training is followed by four semesters of advanced training.
The in-depth training serves to further differentiate and concretise as well as expand the knowledge acquired in the basic training. The students are thus prepared in a subject-specific manner for professional activity in the economy. The compulsory modules, the activity-oriented specialisation and the compulsory elective modules serve this purpose.
Vertiefungsmöglichkeiten des Studiengangs
A total of 12 courses are offered as part of the specialisation "Financial Economics", which are grouped into three modules. These modules are:
4th semester: Fundamentals of Finance
5th semester: Theory of Finance
6th semester: Applications and current issues
The students in the specialisation are thus led from the forms of corporate financing, including financial controlling, through essential areas of investment and financing theory to questions of corporate valuation, portfolio management and current questions from the world of finance. They are offered a balanced mix of classical financing (corporate finance) and capital market financing through to portfolio management and the basics of banking management.
Particular emphasis is placed on recognising and making use of interrelationships, even beyond pure finance. Combinations with the focus on accounting and controlling are therefore possible, but many other connections are also conceivable.
Those who choose this focus should not be afraid of numbers and should also be interested in strategic issues in the company. Later career opportunities are diverse and range from finance departments in companies to external and internal accounting to jobs in credit institutions and financial service providers. Later self-employed activities in the consulting sector are also not uncommon.
Lecturers:
Prof. Dr. Martin Bösch
Prof. Dr. Marion Brandtner
Marketing or market-oriented corporate management is necessarily applied in every company - this applies to all economic sectors (consumer goods, durable goods, investment and agricultural industries as well as trade, crafts, service companies and non-profit organisations/institutions.
Professional competence: Marketing is a particularly exciting and lively business discipline. Market research, for example, ranges from research into central customer needs to intensive comparisons with competitors and advertising effectiveness research. The development of innovative products or service offers is just as much an essential core as professional sales management. Precise communication can be tested in our own usability laboratory with modern eye-tracking technology. International marketing and online marketing in its many forms are also integral parts of this field.
Methodological competence: Marketing is a mixture of analysis and creativity. Consequently, methods of information procurement, processing, evaluation, interpretation and presentation in the analysis, planning and controlling of tasks in marketing and sales are a focus of the training. Creativity plays a major role not only in the field of innovation, but also in communication, sales and corporate and marketing strategy. The relevant instruments for this are taught to the students through practical cases, exercises and projects. An essential part of the training is a comprehensive market research project for internal or external partners and companies. Project management and teamwork are elementary components of these projects.
Special features of the training: The Marketing concentration has a combined market research, multimedia and usability laboratory in which numerous practical projects are completed by the students. In addition to group and project work, presentations, excursions, guest lectures by external speakers and creative projects are typical components of the marketing studies. Selected elearning modules support students in the formation, examination or consolidation of knowledge.
Lecturers:
Prof. Dr. Günter Buerke
Prof. Dr. Alexander Magerhans
"Professional competence, methodological competence, social competence".
For human resource managers, this triad is part of the basic vocabulary. In the training of our students in the "Human Resources Management" specialisation, we also feel committed to the goal of a balanced mix between these three areas of competence. The high number of hours in the specialisation training (24 semester hours per week) allows intensive coverage of all the important subject areas of modern human resource management (e.g. human resource planning, recruitment, development, compensation management, employee leadership, labour law) and also offers scope for selective in-depth study of current issues.
Important profile lines of the specialisation are:
High proportion of legal studies: 25% of the courses are devoted to labour law issues and wage tax and social security law.
Practice-oriented theory: The selection of theory taught is very much oriented towards the criterion of "practicability in practice". Therefore, models and methods are always discussed with regard to their application prerequisites and limits.
Overall entrepreneurial thinking: Operational HR work is seen as a functional field that is to be measured by its contributions to the achievement of the goals of the company as a whole.
Freedom for personal development: Many course elements (e.g. student lectures, group work) aim to promote personal initiative, independence and social competence. Particularly noteworthy here is a major project work in the 5th/6th semester, in which students develop, document and present a concrete problem solution for a project partner from corporate practice.
Lecturers:
Prof. Dr. Heike Kraußlach
Prof. Dr. Klaus Watzka
Events in basic training
- Accounting
- Annual accounts
- Cost and performance accounting
Courses in the advanced training
Module 1: Controlling (Module responsibility: Prof. Dr. Klaus)
- Basics of controlling
- Operational and strategic controlling
- Corporate management
Module 2: Corporate Accounting (Module responsibility: Prof. Dr. Klaus)
- Balance sheet analysis and balance sheet policy
- Seminar on corporate accounting
- Selected aspects of accounting
Module 3: Accounting of the Group (Module responsibility: Prof. Dr. Klaus)
- Group accounting under commercial law
- International accounting
Lecturer:
Prof. Dr. Hans Klaus
Information technology has become an indispensable part of our everyday lives. The daily use of the internet, dealing with smartphones and mobile applications, online shopping and social media have become a matter of course. In addition to the realisation of new digital offers, information and communication technology contributes to decisive cost savings in companies. An effective IT infrastructure and efficient information management have become essential success factors. Concepts such as Smart Home, Internet of Things, Smart Contracts, autonomous driving as well as digital voice assistants prove that digitalisation in our society is advancing more and more. This is the environment of business informatics.
Viewed soberly, business informatics is a so-called interface science between computer science and business administration. In addition, aspects of economics and law play a role. This rather matter-of-fact definition should not obscure the fact that in practice there is a very wide range of exciting professional fields that require precisely such a combination of knowledge. Basically, business informatics deals with all aspects of the application of information and communication systems in companies and the marketing of digital goods. Business informatics is also commonly referred to as applied informatics, as the focus is not on theoretical aspects but on concrete, practical IT applications.
A complete listing or classification of concrete occupational fields is simply not possible. A search on job exchanges for the term "business informatics" reveals the following job prospects on the first pages: Data Scientist, IT Security Expert, IT Consultant, Social Media Manager, Software Developer, Web Developer and Web Designer, SAP Consultant, IT Architect, Application Support Manager, Risk Manager, E-Commerce Strategist, Business Analyst and Online Shop Manager. The examples show the diversity of business informatics, because both technology-related and economic tasks are performed by business informatics specialists.
The curriculum of the Business Informatics specialisation in the Business Administration degree programme at the University of Applied Sciences Jena is geared towards the requirements of practice. With a total of 24 SWS, the specialisation programme is broadly based and graduates acquire sound specialist knowledge in both the technical, application-oriented and business management subject areas. Students of the Business Informatics specialisation are therefore well prepared for the above-mentioned professional fields. With its numerous companies, Jena is an important IT location, especially in the field of e-commerce. Especially due to the very close networking of the Ernst Abbe University with companies from the "IT-Valley" Jena, graduates of the Business Informatics major can expect excellent career opportunities with high salary prospects.
Lecturers of the specialisation:
Dr. T. Wöhner
Prof. A. Werner
In the classic business administration disciplines, there are numerous overlaps with legal matters, for example in corporate, competition and labour law. Therefore, our students have the opportunity to build on the basis of the basic studies with a total of 8 semester hours of law and choose a specialisation that never loses sight of small and medium-sized enterprises.
The main focus is on intellectual property law (including competition law, cartel law, trademark law, etc.), corporate law (law of partnerships and corporations), labour law (employment contract, protection against dismissal, collective agreement, works agreement, etc.) and business administration law (including constitutional law, European law, trade law, subsidy law).
Special orientations :
As employee(s) :
- Legal department, human resources department, accounting, tax and/or finance department.
- As self-employed person(s) : tax advisor, auditor, insolvency administrator, guardian, broker.
- Specialisation: integrated study abroad (DAAD) "Common law" USA
- Concrete fields of activity in the company:
- All classical departments of companies such as central management, purchasing, sales, marketing.
Lecturer:
Prof. Dr. Hans-Jürgen Görg
Prof. Dr. Michael Saller
Taxes are part of economic life. Contrary to widespread opinion, the subject is an exciting and varied field that also offers excellent career prospects.
As part of the basic training, the basics of income tax, tax balance sheets and tax procedural law are covered in three courses. Students who discover their interest in tax topics in the process can choose between three modules with three courses each as part of the in-depth training:
4th semester: Turnover tax
5th semester: Corporate Taxation
Semester 6: International Tax Law
The modules "Value Added Tax" and "Corporate Taxation" can be taken independently of the other modules. For the module "International Tax Law" - the supreme discipline of tax law - knowledge from the module "Corporate Taxation" is assumed.
Lecturers:
Prof. Dr. Weronika Cichorek
Monika Seiffert, M.A.
Module overview
- General Business Administration
- Accounting
- Business Information Systems
- Taxes
- Mathematics & Statistics
- Business English
- Financial management
- Annual accounts
- ECONOMICS
- Taxes
- Law
- Human Resources
- Cost and performance accounting
- ECONOMICS
- Project Management
- Law
- Marketing
- General Business Administration
- VWL
- Business Information Systems
- Major subject 1
- Core subject 2 or compulsory elective module
- General Business Administration
- VWL
- Major subject 1
- Core subject 2 or compulsory elective module
- General Business Administration
- VWL
- Business Information Systems
- Major subject 1
- Core subject 2 or compulsory elective module
- Practical module
- Bachelor thesis
- Business Information Systems (Bachelor of Science)
- E-Commerce (Master of Science)
- General Management (Master of Arts)
- General Management (Master of Business Administration)
"The professors and also the lecturers are friendly and competent."
Whether it's appointments or the timetable - a lot of consideration is given to the students. And even if there is a problem, you can always go to the person in question, who will then try to find a solution.
"If you want to study business administration even though you're not the most talented mathematician, this degree is perfect for you."
- Business Information Systems (Bachelor of Science)
- E-Commerce (Master of Science)
- General Management (Master of Arts)
- General Management (Master of Business Administration)
- higher education entrance qualification (Abitur), subject-related higher education entrance qualification or entrance qualification for a university of applied sciences (Fachhochschulreife)
- you don't have a higher education entrance qualification but you have work experience? Find out about studying without High School Diploma.
1) In the following circumstances, documents must be submitted electronically with the online application:
- if you have already studied in germany: documents on a previous study (complete overview with all examination attempts as well as, if applicable, exmatriculation certificate, in case of a definitively failed examination the corresponding proof, if applicable, degree certificate of the first study)
- for international applicants: Copy of the letter of admission, university entrance qualification, proof of German language, foundation college certificate
- If you belong to one of these two groups, your application will first be checked by the staff of the student registry. You will only be admitted after a successful examination.
2) After successful online application, you apply for enrollment electronically and then send the enrollment documents (see below) to the university by postal service:
- printed and signed application form for enrollment (generated after the electronic application for enrollment)
- copy of your passport or identity document
- certified copy of your university entrance qualification (high school diploma, certificate of secondary technical school, etc.)
- curriculum vitae in table form (optional)
- for studies without higher entrance qualification: certified copy of the vocational training certificate, proof of at least 3 years of professional activity as well as a completed and approved academic advising form, signed by the faculty.
- In case of professional qualification: certified proof of confirmed further professional training of at least 400 hours and certificate of final grade
- in the case of second degree or previous studies: documents on previous studies (certificate of exmatriculation, certificate of course of studies to date with details of the course of study, number of semesters as well as details of semesters on leave of absence, if applicable, officially certified degree certificate from the first degree program)
- bank statement with proof of payment of the semester fee
- addressed and stamped postcard as confirmation of receipt of your application (if desired)
- Please note: Proof of health insurance is only provided electronically. Please inform yourself about the new student registration procedure
- You can have certifications made, for example, by municipal authorities (e.g. city council), health insurance companies or a notary. Otherwise, you can bring your original certificates with you and show them to us when you hand in your application documents in person.
- In your own interest, please make sure that the documents you submit are complete, otherwise your application may be processed with a delay.
- Please do not send us any originals unless this is expressly requested.
- Please understand that we cannot confirm receipt of your application by telephone. If you wish to receive a confirmation of receipt, please enclose a stamped postcard with your address. The confirmation of receipt does not include a check for completeness or correctness of the application documents.
1. registration
Please apply on our application platform https://campusportal.eah-jena.de or click on the field "Register now" on the right side. As soon as you click on the menu item "Register now" in the campus portal, you will first be asked to enter your personal data for the registration. To ensure communication between you and the university during the enrollment process, we ask you to enter an e-mail address that you actively use. After registration you will automatically receive a message with the access data and the activation code for your e-mail address. Therefore, please check your e-mail inbox (and spam folder if necessary) immediately afterwards and confirm your e-mail address by either clicking on the activation link or entering the activation code in the "E-mail verification" menu item in the application portal.
Note: Please register only once, even if you want to apply for more than one degree program.
In the case of admission-free study programs, you are guaranteed a place on the program. Therefore, you can only apply/register for one open-admission program.
2. add application form and enter data electronically (upload supporting documents if necessary)
First, you choose the type of degree and the study program for which you are applying. Please enter all necessary data carefully in the application portal. During the data entry process, depending on your academic background, you may be required to upload some digital evidence. Have all the necessary information and evidence ready in electronic form.
3. submit application electronically
At the end of the application, you confirm the correctness of your electronic data by checking the appropriate box and submitting your application electronically. As soon as you have submitted the application electronically, you will be automatically forwarded to the enrollment portal in the next step to apply for enrollment, provided that you have not studied in Germany or are an international student applicant.
4. apply for enrollment electronically
The first thing you do on the enrollment portal is to electronically enter additional data required for enrollment. This information is requested on the basis of HStatG and must be entered completely. Once the enrollment data has been entered in full, clicking on "Complete digital enrollment" will take you back to the application portal, where you will finally find the enrollment application (PDF format) for the degree program you have applied for.
5. send the enrollment application including documents by mail to Ernst Abbe University of Applied Sciences Jena
Please print out the PDF enrollment application and sign it. Afterwards, you should send it together with all documents required for enrollment (see document checklist) by post service to the address indicated on the enrollment application within the corresponding deadline.
6. enrollment completed
As soon as the enrollment documents have been received by postal service at the Ernst Abbe University of Applied Sciences Jena and the enrollment is completed, you will receive a starter package with the following documents by mail from the registration office of the university:
- provisional student ID
- certificate of study
- certificate for the application of BAföG
- starter booklet
- information about the start of your studies
THOSKA
The THOSKA (Thuringian University and Student Union Card) is your student ID as well as your semester ticket in chip card form. You will receive it at the THOSKA office at the beginning of the semester. Each semester you have to pay a semester fee.
Cancellation
If you would like to cancel your enrollment, please send us the complete starter package together with the application form for cancellation of enrollment and the application form for fee refund by the end of the previous semester (31.03./30.09.). In this case, we will delete your enrollment and you will be considered as not enrolled for the entire semester. According to the current fee regulations of the Ernst Abbe University of Applied Sciences Jena, a cancellation fee of 25,00 Euro will be charged, which will be deducted from the refund of the semester fee. If you return the semester documents too late or not completely, you can only deregister by submitting an application form for de-registration. The paid semester fee cannot be refunded.
You can check whether your school-leaving certificate gives you direct access to German universities or whether you need to complete additional work, e.g. in the form of years of study in your home country or attendance at a Studienkolleg in Germany. The database of the German Academic Exchange Service (DAAD) will help you step by step. After a few clicks you will know whether you have direct access or not. Did you not find your country? Then please search the database anabin.
You want to apply as an international applicant without a German university entrance qualification for a bachelor program at University of Applied Sciences Jena? Then please apply online via the application portal of the University of Applied Sciences Jena (selection: Studienkolleg/Sprachvorbereitung). Your application will be reviewed by us for a fee. You can find an overview of the application fees here.
Important information
If you already have experience in a field of study and would like to enter a higher semester, this is generally possible at University of Applied Sciences Jena. However, there are a few special points to note when applying, and our contact persons for entry into higher semesters will be happy to help you with these.
- Business Information Systems (Bachelor of Science)
- E-Commerce (Master of Science)
- General Management (Master of Arts)
- General Management (Master of Business Administration)
Register now!
15.05. - 15.10.
general consulting
Central Student Advisory Service
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01.00.13/14