Business Administration and Engineering - Digital Economy (B.Sc.)
What makes this degree programme special?
- Interdisciplinarity: combining economics, industrial processes and information technology
- Holistic problem-solving skills: viewing complex tasks from different perspectives – technical, economic, organisational
- Key qualification for digitalisation: graduates specialists who are in high demand
What is the structure of the programme?
Typically, today's projects bring together specialists who have been shaped in a wide variety of scientific cultures and therefore usually have completely different approaches to solving problems. As an industrial engineer (digital economy), you have become familiar with these different "languages" during your studies and can quickly think your way into new situations, develop solutions in a team and, above all, think outside the box. You have learned to look at complex tasks from different angles and you have the self-confidence to solve problems with common sense. As a graduate of the WI-Digital Business degree programme, you are one of the most sought-after professionals in the age of industrial digitalisation. In your studies, you will deal with, among other things:
- Business administration and business informatics
- Project management and software development
- Database management and data analysis
- Cloud computing and IT security
- Production and logistics
- Industrial manufacturing and robotics
Module overview
What are the entry requirements?
- Higher education entrance qualification (Abitur), subject-related higher education entrance qualification or entrance qualification for a university of applied sciences (Fachhochschulreife)
- You don't have a higher education entrance qualification but you have work experience? Find out about studying without High School Diploma.
- Did you complete your school or university education abroad? Please note the admission requirements for studying in Germany.
- An 8-week pre-study internship must be completed (can be made up by the end of the 2nd semester; can be divided into 2 x 4 weeks). Possible areas include: environmental and process engineering departments, companies in the supply and waste management industry, analysis laboratories, public authorities and research institutes.
What career prospects do I have after completing my studies?
As an industrial engineer with a focus on "digital economy", you will work at the interface between computer science, economics and engineering. The main task in your professional life will be to mediate between these three disciplines.
Areas of application:
- Industrial companies (production/manufacturing)
- Telecommunications companies
- Logistics companies
- Energy companies
- IT system houses
- Management consultancies
Job profiles:
- System consultant / technology consultant / consultant in the field of digitalisation
- Employee in the IT department / EDP department (team leader / CIO)
- IT system supervisor / IT service manager
- Project manager for digitalisation and innovation topics / Digitalisation consultant
- Software Developer / Business Analyst / Requirements Engineer / Software Test
Your career opportunities
Your tasks:
- Creation of strategies, processes, methods and rules of work preparation for the Single Aisle Programme.
- Coordination of SA work preparation in various digitalisation initiatives such as DDMS
- (Digital Design Manufacturing and Services)-Smart Customizing and product structure changes
- Coordination of ME activities in Hamburg, Toulouse, Tianjin and Mobile
- Collaborate with stakeholders from all Airbus Plants and Single Aisle locations.
- Interface with the project managers responsible for the DDMS initiatives.
Your tasks:
- Project management, control and implementation of new media and digital solutions in the area of marketing services.
- Responsibility for knowledge management (censhare) as a central PIM and editorial system for the creation, administration and release of data and content, administration and user training
- Digital transformation: Group-wide project work and representation of the Fendt brand as part of the "Digital Customer Experience DCX" project, e.g. collaboration on DCX-Configure Price Quote CPQ
- Independent management, control and further development of the website content management system
- Digital transformation: interface projects in DCX, e.g. knowledge management
- Continuous and independent monitoring, recommendation and introduction of relevant new media for target group-oriented communication
- Strategy, conception including business case for the introduction of new media in cooperation with internal stakeholders
- Selection and management of external service providers and partners for the implementation of digital projects
- Project controlling and monitoring based on relevant KPIs (user adoption, traffic, etc.)
- Support for web services such as website monitoring, search engine optimisation SEO and domain management
Your tasks:
- Developing conceptual foundations for the department's own digitisation topics and developing these further
- Advising on digitisation issues and reviewing technical implementation concepts
- Coordination of digitisation projects in the ministry and the business area
- Supervising the technical implementation of digitisation projects
- You act as an interface to IT service providers at municipal and state level as well as to the business community
- Supervision of award procedures and clarification of public procurement law issues in connection with digitisation projects