E-Commerce
Title on graduation:
Master of Science (M.Sc.)
Entrace Requirements:
Suitability procedure (see application/requirements)
Scope:
90 ECTS in
3
Semesters
Start of semester:
winter semester (01.10.)
and
summer semester (01.04.)
Semester Fee:
246,03
€ (+ 15 € einmalig für Thoska)
Language of instruction:
German
Unique selling points:
- Study with experienced and young professors in an application and practice-oriented degree programme with innovative learning methods in 3 subject semesters
- Omni Commerce Lab with state-of-the-art technology and software for innovative scenarios
- Jena is a technology location for omni commerce, digital ventures and the Internet economy
No matter what the future holds for you, with the e-commerce master's degree you are opting for one of the most dynamic industries with versatile fields of application after successful completion. Which direction you take is up to you. Graduates of the M.Sc. E-Commerce programme are not only qualified for further academic qualification (e.g. doctorate), but can also take up positions of responsibility in a corporate group, in a medium-sized company or even in a start-up as a junior manager or specialist.
Graduates of the M.Sc. E-Commerce: junior executives or specialists in the Internet industry
- Decide on future business models / service models in the Internet economy
- Advise on trade channels, commerce platforms and e-commerce projects
- Responsible for the implementation of requirements and processes of a digital cross-channel customer journey in software systems or services
- Design and support complex infrastructures for commerce systems or service systems
- Lead interdisciplinary staff, from techies to consultants, in teams and e-projects
- Work in research projects in the internet economy
- General Management (Master of Arts)
- General Management (Master of Business Administration)
The Master's programme has a standard duration of 3 semesters and can be started in either the winter or summer semester. The rapid pace of innovation demands a high degree of creativity, communication skills, professionalism and, in particular, an understanding of current business model developments, complex IT infrastructures and their evaluation and applicability in practice, as well as methods to translate the requirements and needs of customers/users more quickly into software products or digital services. If you are interested in future retail concepts in online commerce as well as in modern digital services in stationary commerce, in innovative marketing instruments, in a digital customer journey with optimal user experience, in successful consulting approaches in omni- commerce or in the complex software infrastructures required for this, the Master's programme in E-Commerce in Jena is a worthwhile step on the academic path to a rapidly growing future.
The programme integrates theoretically sound business management and computer science-oriented content, while conveying the holistic way of thinking and working of a digital leader in a practice-oriented manner. In the first two semesters, specialised modules teach topics such as
- Retail management and internet marketing
- Digital business models and data analytics
- Customer experience engineering and management
- IT infrastructures and architectures in commerce
The third semester is used to write the Master's thesis. A thematic specialisation can take place in the Master's degree programme via the compulsory elective subjects in the second semester.
Module overview
- Trade Management
- Digital Business Models
- Internet Marketing
- Customer Experience Engineering and Management
- Consulting and Product Management
- Processes, Architectures and Systems in Commerce
- Research projects
- Data Analytics
- IT Governance and IT Infrastructures
- Electives
- Master thesis
- General Management (Master of Arts)
- General Management (Master of Business Administration)
A degree in a Bachelor's degree programme at a higher education institution or an academic degree from a higher education institution recognised as at least equivalent with at least 210 ECTS credits in one of the following degree programmes is required for admission to the programme: e-commerce, e-business, business informatics, retail management, business administration with a subject-specific focus or related degree programmes.
The overall grade of the degree should be at least "good". If a Bachelor's degree with less than 210 ECTS credits has been acquired, students may make use of the option of an internship, project work in the scientific or practical field or a special study plan to acquire any credit points still lacking.
For admission to the Master's degree programme, proof of sufficient knowledge of the English language is required, which is usually provided either by a TOEFL test or by completing a module in the Bachelor's degree programme in English. The module in English can also be a foreign language module.
For foreign applicants, proof of sufficient knowledge of the German language is also required. If the number of applicants exceeds the planned number of admissions, a selection procedure is carried out. The modalities of the procedure are determined by the departmental council.
Studiengangsspezifische Bewerbungsunterlagen:
- Hochschulzugangsberechtigung
- Motivationsschreiben, max. zwei Seiten
- Nachweis über Englischkenntnisse durch entsprechendes Zertifikat z.B. Englisch-Modul im Studium, TOEFL- oder IELTS-Test
- Akademische Laufbahn (z.B. Lebenslauf)
- Zusatzangaben und Zusatzupload (z.B. Nachweis über berufliche Tätigkeiten und Praktika, Nachweis über weiterführende Aus- und Fortbildung)
When applying online, the following documents must be submitted electronically in the aptitude procedure for consecutive Master's degree programmes (in PDF format, max. 1000 kb per proof):
- Bachelor's degree completed
- Copy of the Bachelor's or Diploma certificate
- Copy of the Bachelor's or Diploma certificate
- Copy of the detailed overview of subjects or achievements in addition to the Bachelor's degree certificate
- Copy of the exmatriculation certificate
- Bachelor's degree not yet completed
- Copy of the detailed overview of subjects or achievements with the preliminary overall grade (without Bachelor thesis and, if applicable, without defence)
- Copy of the current certificate of study
- Copy of the current certificate of study
- Further application documents
- Copy of the university entrance qualification
- Letter of motivation, max. two pages (if applicable, depending on the degree programme)
- Proof of publications (if applicable, depending on the degree programme)
- Proof of further education and training (if applicable, depending on the degree programme)
- Proof of professional activities and internships (if applicable, depending on the degree programme)
- Recommendations from academic experts (if applicable, depending on the degree programme)
- Proof of English language skills by means of an appropriate certificate, e.g. TOEFL/IELTS/English module (if applicable, depending on the degree programme)
- Curriculum vitae
After successful online application and admission to the desired degree programme, you apply for enrolment electronically and then send the enrolment documents (see below) to the university by post.
- signed application for enrolment (generated after the electronic application for enrolment)
- current copy of your passport or identity document
- Bank statement with proof of payment of the semester fee
- An electronic notification of your health insurance status. Please contact your health insurance company so that they can send us the required M10 notification electronically. Please quote the sender number of the Ernst-Abbe-Hochschule Jena H0001255.
- Proof of completion of the Bachelor's degree:
- Officially certified copy of the Bachelor's certificate as well as the Bachelor's degree certificate (if you are studying at EAH Jena for the first time) or
- a simple copy of the Bachelor's certificate (if you have already completed your Bachelor's degree at EAH Jena).
- Copy of the exmatriculation certificate
Note: If the documents on the completion of the Bachelor's degree are not yet available, please send a subject and performance overview with an overall grade. If this is also not yet available, you can also use this form to provide confirmation of the successful completion of the Bachelor's degree programme.
1. you can have certifications made, for example, by municipal authorities (e.g. city council), health insurance companies or a notary. Otherwise, if you submit your application documents to us in person, you can bring along your original certificates and show them to us.
In your own interest, please make sure that the documents you submit are complete, otherwise your application for enrollment may be processed with a time delay.
3. please do not send us originals unless this is expressly requested.
- General Management (Master of Arts)
- General Management (Master of Business Administration)
Register now!
Application for winter semester
15.05. - 15.09.
15.05. - 15.09.
Application for summer semester
01.12. - 15.02.
01.12. - 15.02.
