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UID:561-2170@www.eah-jena.de
CLASS: PUBLIC
SUMMARY:Gastvortrag  Frau Prof. Dr. Wakiuru Wamwara - International Marketi
 ng: The Impact of Culture on advertising around the world
DESCRIPTION:Liebe Studierende,\n\nLiebe Kollegen und Kolleginnen,\n\nderzei
 t ist Frau Prof. Dr. Wakiuru Wamwara von der Wright State University aus Da
 yton, Ohio, am FB BW und WI zu Gast. Am kommenden Dienstag, den 10. Juni, w
 ird sie uns im Rahmen eines Gastvortrages spannende Einblicke in ihre Forsc
 hung im Bereich Interkulturelles Marketing geben. Alle Interessierten sind 
 ganz herzlich eingeladen, und wir freuen uns über reges Interesse und Teiln
 ahme. \n\nBei Rückfragen können Sie sich jederzeit gerne an Frau Bianca Kat
 harina Mohr wenden (bianca.mohr@eah-jena.de).\n\n--------------------------
 ---------------------------------------------------------------------------
 ------------------------------------------------------------------\n\n Titl
 e: \n\nInternational Marketing: The Impact of Culture on advertising around
  the world.\n\nBrief description of the content: \n\nThis keynote will exam
 ine how culture impacts the international business with a specific focus on
  how global brands adapt their marketing strategies to different local cont
 exts.\n\n Date and time:\n\n10th June 2025, 11:30 – 1 pm \n\n Place: \n\nHS
  07, House 4, Room 04.00.02\n\nShort bio: \n\nProfessor Wakiuru Wamwara is 
 Professor of Marketing and the Fredrick A. White Distinguished Professor of
  Professional Service at Wright State University in Dayton, Ohio where she 
 teaches courses in international marketing and consumer behavior. \n\nHer r
 esearch primarily focuses on cross-cultural issues in business. Prof. Wamwa
 ra has published research in journals such as the Journal of Business Resea
 rch and many others and in 2023 co-authored her first book, Doing Business 
 in Kenya: Opportunities and Challenges.
DTSTAMP:20250606T063122Z
DTSTART:20250610T093000Z
DTEND:20250610T110000Z
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